Mitsubishi e-Evolution Concept Debuts at Tokyo Motor Show
The all-electric high-performance SUV embodies MMC’s new brand strategy under the new “Drive your Ambition” global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product.
The new concept car is a technical prototype to illustrate the strategic direction of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthrough SUVs and crossovers. As a first-mover in electric vehicles, MMC will expand and accelerate its EV deployment. MMC will push the technological envelope with a tightly integrated system of AI, connectivity, on-board and cloud computing.
MMC has adopted a design philosophy under the title “Robust & Ingenious.” “We aim to provide vehicles that fulfill our customers’ desires through outstanding design, combined with the power, authenticity and carefully-considered functionality Mitsubishi Motors is known for,” said MMC Head of Global Design Tsunehiro Kunimoto. Robust & ingenious, the design language of the e-Evolution concept, is a study in contrasts. MMC vehicles of the future are meant to be sincere, tough, and functional. At the same time, they will be clever, resourceful, style-setting and technologically advanced.
Three electric motors
The e-Evolution is powered by three torqueful electric motors, and the absence of a big internal combustion engine under the hood gave designers the space to realize a radically novel cockpit. Its instrument panel appears to float in front of the driver. It is a MMC vehicle, and the instrument panel adopts MMC’s trademark horizontal styling, with the focus on information above the axis and on operation below. Acting like a level in an electronic viewfinder, the horizontal instrument panel makes it easier to sense the state of the vehicle during driving – form follows function well down the road. A large flat screen spans the full width of the dashboard. It displays outside conditions, navigation and coaching information. The large screen is flanked by two smaller screens, showing images from front and rear cameras. Full-glass windows provide near unobstructed 360-degree visibility, for a feeling more akin to a jet fighter than a car.